JCHATSBRAND

AV is a cap collection in collaboration with Edición Especial. This project is based on the artist Arturo Villa, inspired by one of his songs, "EL AV," which tells the story of a man who, despite adversity, manages to forge his own path in search of a better life.

AV is a cap collection in collaboration with Edición Especial. This project is based on the artist Arturo Villa, inspired by one of his songs, "EL AV," which tells the story of a man who, despite adversity, manages to forge his own path in search of a better life.

AV is a cap collection in collaboration with Edición Especial. This project is based on the artist Arturo Villa, inspired by one of his songs, "EL AV," which tells the story of a man who, despite adversity, manages to forge his own path in search of a better life.

SIZE GUIDE

SIZE GUIDE

SIZE GUIDE

A brand classic returns with a new lease on life. The King retains its original strength, now with modern lines and updated details like materials and embroidery.

¿Where does the idea come from?

The women's collection comes from the idea of pampering our female audience, each one conceptualized differently, with general tastes that you can identify with, such as your taste for avocado, coffee, corn, ice cream, etc... Representing delicacy with it´s pastel colors, hearts, flowers and at the same time that Toxic side that every woman can have.

¿Where does the idea come from?

The women's collection comes from the idea of pampering our female audience, each one conceptualized differently, with general tastes that you can identify with, such as your taste for avocado, coffee, corn, ice cream, etc... Representing delicacy with it´s pastel colors, hearts, flowers and at the same time that Toxic side that every woman can have.

¿Where does the idea come from?

The women's collection comes from the idea of pampering our female audience, each one conceptualized differently, with general tastes that you can identify with, such as your taste for avocado, coffee, corn, ice cream, etc... Representing delicacy with it´s pastel colors, hearts, flowers and at the same time that Toxic side that every woman can have.

This design conveys a powerful and positive vibe. The word "ENERGY" appears on the front. The interior reinforces this idea with the phrase "It's not created or destroyed, only transformed," referencing the law of conservation of energy and reflecting a resilient mindset. The details and graphics on the right side give it a dynamic, modern touch with a distinct identity.

¿Where does the idea come from?

These designs are part of the previously released "Food Money" collection. The Special Edition brings together all the designs of the collection and complements them with the official logo of the campaign.